#SOCIAL MEDIA META TAG UPDATE#
When a social update contains a link to a page on your site, the platform takes a look at your site and determines what information to display. Social meta tags work in a similar way for social media platforms. This example from the popular SEO site Moz.com shows how the meta description tag translates into what shows for a web page in the search engines: and higher click-through rates can improve your rankings. Using the right text can help attract clicks from search. While they don't affect what people see when they visit the page, they exist to provide information about it to search engines and social media platforms.įor example, you may have heard of the meta description tag that's used in some circumstances by search engines for the description of your web page in the search engine results pages (SERPs).
#SOCIAL MEDIA META TAG CODE#
You'll find meta tags in the section in the HTML source code of most websites, including likely your own.
#SOCIAL MEDIA META TAG HOW TO#
You'll see below how to add these to your website, but here's a quick overview of: There are two main types of tags you need to maximize your results from social: With more comments, social shares, and so on, you benefit from an increasing level of social proof, further encouraging backlinks to your site.Īll of this builds the authority of your content and helps your site to climb through the rankings.
That by itself can lead to more backlinks. Similarly, presuming you're maximizing your opt-in rates, you also end up with an increasing number of subscribers you can send to your content to.With more social media users clicking through, you simply have more eyeballs on your content-so more people who may want to link to it.It also means you attract more backlinks from other websites because: That means you attract more social signals-on search engines it means your content grows in authority. There’s no direct benefit for your search visibility, as there might be for say fixing your broken links.Īs we've already seen, using these tags means that your updates on social are more engaging, shareable and clickable. Or you can point your web developer to this page and ask them to take care of it.īut it is one of the steps you absolutely have to get in place for your website- and this Ultimate Guide shows you exactly how.īy doing so, you give it the right foundation on which to grow. Then you don't have to think about it again.Įven better, as you'll see below, it's relatively quick and simple to do. In fact, they're a key part of effective content marketing.Īnd the good news is that you only have to take care of it once. It's going to attract more engagement with people far more willing to share it and click through on the link. Here's what would show on Twitter for someone sharing the link for a previous post on this blog before putting the right tags in place:Īs you can see, not too too engaging, right? Few people are going to feel encouraged to either click on the link or share it.īut here's what it looks like after adding the right social meta tags:Īs you can see there's a big, big difference. Let's see a quick example of the difference this can make. You use them to control exactly what’s shown, including: With the right image and description, you can improve engagement by often hundreds of percent. In brief, they help make your updates more engaging, thereby attracting more clicks and shares. Social meta tags help with organic content marketing by improving your visibility and helping to generate website traffic. To Conclude What Exactly Do Social Meta Tags, Well. How to Add Social Meta Tags To a Non-Wordpress WebsiteĪdding Social Meta Tags To a Wordpress-based Website or Blog Do?ĭo These Tags Impact SEO and How Well You Can Rank on Search? Get the cheatsheet you need to add social meta tags to your website:
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